Kapferer, Jean-No

[NT 60487] Overview

[NT 60478] Works:	1 [NT 60520] works in 1 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Strategic brand management : new approaches to creating and evaluating brand equity [NT 59711] by: Gibbs, Phillip; Kapferer, Jean-No ([NT 1579] Language materials, printed)

[NT 60479] Subjects