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Strategic brand management : new approaches to creating and evaluating brand equity

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	new approaches to creating and evaluating brand equity
作者:	KapfererJean-No,
合作者:	GibbsPhillip,
出版地:	New York
出版者:	Free Press;
出版年:	[1994?]
面頁冊數:	v, 341 p.ill. : 25 cm.;
標題:	Brand name products - Management. -
附註:	Includes bibliographical references (p. 309-319) and index.
ISBN:	0-02-917045-1bound

Strategic brand management : new approaches to creating and evaluating brand equity
Kapferer, Jean-No

Strategic brand management : new approaches to creating and evaluating brand equity / Jean-No Kapferer ; translated by Phillip Gibbs - New York : Free Press, [1994?]. - v, 341 p. ; ill. ; 25 cm..
Includes bibliographical references (p. 309-319) and index..
ISBN 0-02-917045-1
Brand name products - Management.

Gibbs, Phillip

Strategic brand management : new approaches to creating and evaluating brand equity
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