Brand name products - Management.

The brand who cried "wolf" : deliver on your company's promise and create customers for life [NT 59711] by: Deming, Scott ([NT 1579] Language materials, printed)

The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset [NT 59711] by: Alsop, Ronald J. ([NT 1579] Language materials, printed)

Advanced brand management : managing brands in a changing world [NT 59711] by: Temporal, Paul ([NT 1579] Language materials, printed)

Strategic brand management : building, measuring, and managing brand equity [NT 59711] by: Keller, Kevin Lane ([NT 1579] Language materials, printed)

Strategic brand management : new approaches to creating and evaluating brand equity [NT 59711] by: Gibbs, Phillip; Kapferer, Jean-No ([NT 1579] Language materials, printed)

Luxury brand management : a world of privilege [NT 59711] by: Mazzalovo, Gerald; Chevalier, Michel ([NT 1579] Language materials, printed)

Brand stretch : why 1 in 2 extensions fail and how to beat the odds; a brandgym workout [NT 59711] by: Taylor, David ([NT 1579] Language materials, printed)

How Asia advertises : The most successful campaigns in Asia-Pacific and the marketing strategies behind them [NT 59711] by: Aitchison, Jim ([NT 1579] Language materials, printed)

18 brand astras : using brand abilities as weapons for CRISP brand building [NT 59711] by: Kapoor, Jagdeep ([NT 1579] Language materials, printed)

Brand new justice : the upside of global branding [NT 59711] by: Anholt, Simon ([NT 1579] Language materials, printed)