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Strategic brand management : building, measuring, and managing brand equity

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	building, measuring, and managing brand equity
作者:	KellerKevin Lane,
出版地:	Upper Saddle River, NJ
出版者:	Pearson/Prentice Hall;
出版年:	c2008
版本:	3rd ed.
面頁冊數:	xxi, 692 p.col. ill. : 27 cm.;
標題:	Brand name products - Management. -
附註:	Includes bibliographical references and index.
ISBN:	0-13-188859-5bound
ISBN:	9780131888593bound

Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 3rd ed.. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxi, 692 p. ; col. ill. ; 27 cm..
Includes bibliographical references and index..
ISBN 0-13-188859-5ISBN 9780131888593
Brand name products - Management.

Strategic brand management : building, measuring, and managing brand equity
LDR:00564nam0 2200169 4500 001 197397
009 00184189
010 1 $a 0-13-188859-5 $b bound $d NT＄4060.0
010 1 $a 9780131888593 $b bound
100 $a 20100306d2008 m y0engy01 b
101 0 $a eng
200 0 $a Strategic brand management $e building, measuring, and managing brand equity $f Kevin Lane Keller
205 $a 3rd ed.
210 $a Upper Saddle River, NJ $d c2008 $c Pearson/Prentice Hall
215 1 $a xxi, 692 p. $c col. ill. $d 27 cm.
300 $a Includes bibliographical references and index.
606 1 $a Brand name products - Management. $3 99027
676 $a 658.827
700 1 $a Keller $b Kevin Lane $3 127581
801 0 $b 嶺東科技大學圖書館

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