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The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	creating, protecting, and repairing your most valuable asset
作者:	AlsopRonald J.,
出版地:	New York
出版者:	Free Press;
出版年:	c2004
面頁冊數:	xii, 306 p.24 cm.;
集叢名:	A Wall Street journal book
標題:	Brand name products - Management. -
標題:	Corporations - Public relations. -
標題:	Corporate image. -
附註:	Includes bibliographical references and index.
ISBN:	0-7432-3670-Xbound

The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset
Alsop, Ronald J.

The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Ronald J. Alsop - New York : Free Press, c2004. - xii, 306 p. ; 24 cm.. - (A Wall Street journal book).
Includes bibliographical references and index..
ISBN 0-7432-3670-X
Brand name products - Management.Corporations - Public relations.Corporate image.

The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset
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