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How Asia advertises : The most successful campaigns in Asia-Pacific and the marketing strategies behind them

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	The most successful campaigns in Asia-Pacific and the marketing strategies behind them
[NT 47261] Author:	AitchisonJim,
[NT 47351] Place of Publication:	Singapore
[NT 47263] Published:	John Wiley & Sons (Asia) Pte Ltd;
[NT 47352] Year of Publication:	2002
[NT 47264] Description:	xviii, 411p.ill. : 27cm.;
[NT 47266] Subject:	Advertising - Asia. -
[NT 47266] Subject:	Advertising - Pacific Area. -
[NT 47266] Subject:	Communication in marketing - Asia. -
[NT 47266] Subject:	Communication in marketing - Pacific Area. -
[NT 47266] Subject:	Advertising campaigns. -
[NT 47266] Subject:	Brand name products - Management. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0-470-82055-1bound

How Asia advertises : The most successful campaigns in Asia-Pacific and the marketing strategies behind them
Aitchison, Jim

How Asia advertises : The most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison - Singapore : John Wiley & Sons (Asia) Pte Ltd, 2002. - xviii, 411p. ; ill. ; 27cm..
Includes index..
ISBN 0-470-82055-1
Advertising - Asia.Advertising - Pacific Area.Communication in marketing - Asia.Communication in marketing - Pacific Area.Advertising campaigns.Brand name products - Management.

How Asia advertises : The most successful campaigns in Asia-Pacific and the marketing strategies behind them
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