Brand name products - Management.

The brand who cried "wolf" : deliver on your company's promise and create customers for life by: Deming, Scott (書目-語言資料,印刷品)

The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset by: Alsop, Ronald J. (書目-語言資料,印刷品)

Advanced brand management : managing brands in a changing world by: Temporal, Paul (書目-語言資料,印刷品)

Strategic brand management : building, measuring, and managing brand equity by: Keller, Kevin Lane (書目-語言資料,印刷品)

Strategic brand management : new approaches to creating and evaluating brand equity by: Gibbs, Phillip; Kapferer, Jean-No (書目-語言資料,印刷品)

Luxury brand management : a world of privilege by: Mazzalovo, Gerald; Chevalier, Michel (書目-語言資料,印刷品)

Brand stretch : why 1 in 2 extensions fail and how to beat the odds; a brandgym workout by: Taylor, David (書目-語言資料,印刷品)

How Asia advertises : The most successful campaigns in Asia-Pacific and the marketing strategies behind them by: Aitchison, Jim (書目-語言資料,印刷品)

18 brand astras : using brand abilities as weapons for CRISP brand building by: Kapoor, Jagdeep (書目-語言資料,印刷品)

Brand new justice : the upside of global branding by: Anholt, Simon (書目-語言資料,印刷品)