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Brand stretch : why 1 in 2 extensions fail and how to beat the odds; a brandgym workout

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	why 1 in 2 extensions fail and how to beat the odds
[NT 47261] Author:	TaylorDavid,
[NT 47351] Place of Publication:	Chichester, England
[NT 47263] Published:	John Wiley & Sons;
[NT 47352] Year of Publication:	c2004
[NT 47264] Description:	xiii, 162 p.ill. : 25cm.;
[NT 47266] Subject:	Product management. -
[NT 47266] Subject:	Brand name products - Valuation - Management. -
[NT 47266] Subject:	Brand name products - Marketing. -
[NT 47266] Subject:	Brand name products - Management. -
[NT 47265] Notes:	Includes bibliographical references (p. [151]-153) and index.
[NT 50961] ISBN:	0-470-86211-4bound

Brand stretch : why 1 in 2 extensions fail and how to beat the odds; a brandgym workout
Taylor, David

Brand stretch : why 1 in 2 extensions fail and how to beat the odds / David Taylor - Chichester, England : John Wiley & Sons, c2004. - xiii, 162 p. ; ill. ; 25cm..
Includes bibliographical references (p. [151]-153) and index..
ISBN 0-470-86211-4
Product management.Brand name products - Valuation - Management.Brand name products - Marketing.Brand name products - Management.

Brand stretch : why 1 in 2 extensions fail and how to beat the odds; a brandgym workout
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