Gummesson, Evert
[NT 60487] Overview
[NT 60478] Works: | 1 [NT 60520] works in 1 [NT 60521] publications in 1 [NT 60522] languages |
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[NT 60480] Titles
Total relationship marketing : Marketing strategy moving from the 4Ps - product, price,promotion, place - of traditional marketing management to the 30Rs - thethirty relationships - of a marketingparadigm
[NT 59711] by:
Gummesson, Evert
([NT 1579] Language materials, printed)
[NT 60479] Subjects