• Total relationship marketing : Marketing strategy moving from the 4Ps - product, price,promotion, place - of traditional marketing management to the 30Rs - thethirty relationships - of a marketingparadigm
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    副題名: Marketing strategy moving from the 4Ps - product, price,promotion, place - of traditional marketing management to the 30Rs - thethirty relationships - of a marketingparadigm
    作者: GummessonEvert,
    出版地: Oxford
    出版者: Butterworth-Heinemann;
    出版年: c2002
    版本: 2nd ed.
    面頁冊數: xiii, 350p.ill. : 25cm.;
    標題: Relationship marketing. -
    附註: Includes bibliographical references(p.[317]-337) and index.
    ISBN: 0-7506-5407-4pbk.
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