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Total relationship marketing : Marketing strategy moving from the 4Ps - product, price,promotion, place - of traditional marketing management to the 30Rs - thethirty relationships - of a marketingparadigm
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
Marketing strategy moving from the 4Ps - product, price,promotion, place - of traditional marketing management to the 30Rs - thethirty relationships - of a marketingparadigm
作者:
GummessonEvert,
出版地:
Oxford
出版者:
Butterworth-Heinemann;
出版年:
c2002
版本:
2nd ed.
面頁冊數:
xiii, 350p.ill. : 25cm.;
標題:
Relationship marketing. -
附註:
Includes bibliographical references(p.[317]-337) and index.
ISBN:
0-7506-5407-4pbk.
Total relationship marketing : Marketing strategy moving from the 4Ps - product, price,promotion, place - of traditional marketing management to the 30Rs - thethirty relationships - of a marketingparadigm
Gummesson, Evert
Total relationship marketing
: Marketing strategy moving from the 4Ps - product, price,promotion, place - of traditional marketing management to the 30Rs - thethirty relationships - of a marketingparadigm / Evert Gummesson - 2nd ed.. - Oxford : Butterworth-Heinemann, c2002. - xiii, 350p. ; ill. ; 25cm..
Includes bibliographical references(p.[317]-337) and index..
ISBN 0-7506-5407-4
Relationship marketing.
Total relationship marketing : Marketing strategy moving from the 4Ps - product, price,promotion, place - of traditional marketing management to the 30Rs - thethirty relationships - of a marketingparadigm
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