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Raaij, W. Fred van

Overview

Works:	2 works in 2 publications in 1 languages

Titles

Consumer behaviour : a European perspective by: Raaij, W. Fred van; Antonides, Gerrit (Language materials, printed)

Strategic marketing and the future of consumer behavior : introducing the virtual guardian angel by: Raaij, W. Fred van; Poiesz, Theo B. C. (Language materials, printed)

Subjects

Marketing - Management. 658.834094 658.802 Consumer behavior - Forecasting. Marketing - Forecasting. Marketing research - Europe. Consumption(Economics) - Europe. Consumer behavior - Europe. Strategic planning.

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