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Poiesz, Theo B. C.

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Strategic marketing and the future of consumer behavior : introducing the virtual guardian angel by: Raaij, W. Fred van; Poiesz, Theo B. C. (Language materials, printed)

Subjects

Marketing - Management. Strategic planning. 658.802 Consumer behavior - Forecasting. Marketing - Forecasting.

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