Bejou, David

[NT 60487] Overview

[NT 60478] Works:	2 [NT 60520] works in 2 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Profit maximization through customer relationship marketing : measurement, prediction and implementation [NT 59711] by: Aksoy, Lerzan; Keiningham, Timothy L.; Bejou, David ([NT 1579] Language materials, printed) , [edited]

Customer lifetime value : reshaping the way we manage to maximize profits [NT 59711] by: Bejou, David; Aksoy, Lerzan; Keiningham, Timothy L. ([NT 1579] Language materials, printed) , [edited]

[NT 60479] Subjects