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Profit maximization through customer relationship marketing : measurement, prediction and implementation

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	measurement, prediction and implementation
[NT 47261] Author:	AksoyLerzan,
[NT 47353] Alternative Intellectual Responsibility:	BejouDavid,
[NT 47353] Alternative Intellectual Responsibility:	KeininghamTimothy L.,
[NT 47351] Place of Publication:	Binghamton, NY
[NT 47263] Published:	Best Business Books;
[NT 47352] Year of Publication:	c2007
[NT 47264] Description:	xv, 135 p.ill. : 23 cm.;
[NT 47266] Subject:	Customer relations - Management. -
[NT 47266] Subject:	Relationship marketing. -
[NT 47265] Notes:	"Co-published simultaneously as Journal of relationship marketing, volume 6, number 3/4 2007"
[NT 50961] ISBN:	9780789038029bound

Profit maximization through customer relationship marketing : measurement, prediction and implementation
Aksoy, Lerzan

Profit maximization through customer relationship marketing : measurement, prediction and implementation / edited by Lerzan Aksoy, David Bejou, Timothy L. Keiningham - Binghamton, NY : Best Business Books, c2007. - xv, 135 p. ; ill. ; 23 cm..
"Co-published simultaneously as Journal of relationship marketing, volume 6, number 3/4 2007"Includes bibliographical references and index..
ISBN 9780789038029
Customer relations - Management.Relationship marketing.

Bejou, David

Profit maximization through customer relationship marketing : measurement, prediction and implementation
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701 1 $a Keiningham $b Timothy L. $4 edited $3 77476
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