Keiningham, Timothy L.

[NT 60487] Overview

[NT 60478] Works:	3 [NT 60520] works in 3 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Profit maximization through customer relationship marketing : measurement, prediction and implementation [NT 59711] by: Aksoy, Lerzan; Keiningham, Timothy L.; Bejou, David ([NT 1579] Language materials, printed) , [edited]

Service marketing [NT 59711] by: Keiningham, Timothy L.; Rust, Roland T.; Zahorik, Authony J. ([NT 1579] Language materials, printed)

Customer lifetime value : reshaping the way we manage to maximize profits [NT 59711] by: Bejou, David; Aksoy, Lerzan; Keiningham, Timothy L. ([NT 1579] Language materials, printed) , [edited]

[NT 60479] Subjects