Keiningham, Timothy L.

Overview

Works:	3 works in 3 publications in 1 languages

Titles

Profit maximization through customer relationship marketing : measurement, prediction and implementation by: Aksoy, Lerzan; Keiningham, Timothy L.; Bejou, David (Language materials, printed) , [edited]

Service marketing by: Keiningham, Timothy L.; Rust, Roland T.; Zahorik, Authony J. (Language materials, printed)

Customer lifetime value : reshaping the way we manage to maximize profits by: Bejou, David; Aksoy, Lerzan; Keiningham, Timothy L. (Language materials, printed) , [edited]

Subjects