Bejou, David

Profit maximization through customer relationship marketing : measurement, prediction and implementation by: Aksoy, Lerzan; Keiningham, Timothy L.; Bejou, David (Language materials, printed) , [edited]

Customer lifetime value : reshaping the way we manage to maximize profits by: Bejou, David; Aksoy, Lerzan; Keiningham, Timothy L. (Language materials, printed) , [edited]