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Melewar, T. C.

Overview

Works:	3 works in 3 publications in 1 languages

Titles

Corporate branding : areas, arenas and approaches by: Melewar, T. C.; Alwi, S. F. Syed. (Language materials, printed)

Corporate branding : areas, arenas and approaches by: Melewar, T. C.; Alwi, S. F. Syed (Language materials, printed) , [edited]

Facets of corporate identity, communication, and reputation by: Melewar, T. C. (Language materials, printed) , [edited]

Subjects

Industrial publicity. Consumers' preferences. HF5415 Marketing. Corporations - Public relations. Corporate identity. Corporate image. 659.2 658.827 Communication in marketing.

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