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Corporate branding : areas, arenas and approaches
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
areas, arenas and approaches
其他作者:
AlwiS. F. Syed.,
其他作者:
MelewarT. C.,
出版地:
London
出版者:
New York; Routledge, Taylor & Francis Group;
出版年:
2015
面頁冊數:
xxiii, 261 p.24 cm.;
標題:
Consumers' preferences. -
標題:
Marketing. -
ISBN:
9780415721110hardback
ISBN:
9780415721127paperback
Corporate branding : areas, arenas and approaches
Corporate branding
: areas, arenas and approaches / edited by T C Melewar and S F Syed Alwi. - London : New York, 2015. - xxiii, 261 p. ; 24 cm..
Includes bibliographical references and index..
ISBN 9780415721110ISBN 9780415721127
Consumers' preferences.Marketing.
Alwi, S. F. Syed.
Corporate branding : areas, arenas and approaches
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