Zikmund, William G.
Overview
| Works: | 8 works in 8 publications in 1 languages | |
|---|---|---|
Titles
Marketing : creating and keeping customers in an e-commerce world
by:
d'Amico, Michael; Zikmund, William G.
(Language materials, printed)
Customer relationship management : integrating marketing strategy and information technology
by:
McLeod, Raymond; Gilbert, Faye W.; Zikmund, William G.
(Language materials, printed)