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Customer relationship management : integrating marketing strategy and information technology

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	integrating marketing strategy and information technology
作者:	ZikmundWilliam G.,
合作者:	McLeodRaymond,
合作者:	GilbertFaye W.,
出版地:	Hoboken, N.J.
出版者:	Wiley;
出版年:	c2003
面頁冊數:	xix, 179p.ill. : 24cm.;
標題:	Relationship marketing. -
標題:	Customer relations - Management. -
標題:	Customer relations - Management - Data processing. -
附註:	Includes index.
ISBN:	0-471-27137-3pbk.

Customer relationship management : integrating marketing strategy and information technology
Zikmund, William G.

Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Faye W. Gilbert - Hoboken, N.J. : Wiley, c2003. - xix, 179p. ; ill. ; 24cm..
Includes index..
ISBN 0-471-27137-3
Relationship marketing.Customer relations - Management.Customer relations - Management - Data processing.

McLeod, Raymond

Customer relationship management : integrating marketing strategy and information technology
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