Walker, Orville C.

Overview

Works:	6 works in 6 publications in 1 languages

Titles

Marketing strategy : planning and implementation by: Boyd, Harper W.; Walker, Orville C.; Larreche, Jean-Claude (Language materials, printed)

Marketing strategy : planning and implementation by: Boyd, Harper W.; Larreche, Jean-Claude; Walker, Orville C. (Language materials, printed)

Sales force management by: Churchill, Gilbert A.; Walker, Orville C.; Ford, Neil M. (Language materials, printed)

Marketing management : a strategic approach with a global orientation by: Boyd, Harper W.; Larreche, Jean-Claude; Walker, Orville C. (Language materials, printed)

Marketing management : a strategic decision-making approach by: Boyd, Harper W.; Mullins, John W.; Walker, Orville C. (Language materials, printed)

Marketing management : a strategic approach by: Boyd, Harper W.; Walker, Orville C. (Language materials, printed)

Subjects