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Peterson, Robert A.
Overview
Works:
3 works in 3 publications in 1 languages
Titles
Strategic marketing problems : cases and comments
by: Peterson, Robert A.; Kerin, Roger A.
(Language materials, printed)
Strategic marketing problems : cases and comments
by: Peterson, Robert A.; Kerin, Roger A.
(Language materials, printed)
Constructing effective questionnaires
by: Peterson, Robert A.
(Language materials, printed)
Subjects
Marketing - Decision making - Case studies.
Marketing--Decision making--Case studies.
Social surveys - Methodology.
Marketing--Management--Case studies.
Questionnaires - Methodology.
658.8
Marketing - Management - Case studies.
300.723
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