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Strategic marketing problems : cases and comments

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	cases and comments
[NT 47261] Author:	KerinRoger A.,
[NT 47353] Alternative Intellectual Responsibility:	PetersonRobert A.,
[NT 47351] Place of Publication:	Boston
[NT 47263] Published:	Allyn and Bacon;
[NT 47352] Year of Publication:	c1993
[NT 50960] Edition:	6th ed.
[NT 47264] Description:	xii, 720p.ill. : 26cm.;
[NT 47266] Subject:	Marketing--Decision making--Case studies. -
[NT 47266] Subject:	Marketing--Management--Case studies. -
[NT 47265] Notes:	International student edition.
[NT 50961] ISBN:	0-205-14611-2pbk.

Strategic marketing problems : cases and comments
Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson - 6th ed.. - Boston : Allyn and Bacon, c1993. - xii, 720p. ; ill. ; 26cm..
International student edition.Includes bibliographical referencesand index..
ISBN 0-205-14611-2
Marketing--Decision making--Case studies.Marketing--Management--Case studies.

Peterson, Robert A.

Strategic marketing problems : cases and comments
LDR:00512nam 2200157 450 001 89967
010 1 $a 0-205-14611-2 $b pbk. $d NT$510
100 $a 20100306 1993 0chiy09 e
101 0 $a eng
200 0 $a Strategic marketing problems $e cases and comments $f Roger A. Kerin, Robert A. Peterson
205 $a 6th ed.
210 $a Boston $d c1993 $c Allyn and Bacon
215 1 $a xii, 720p. $c ill. $d 26cm.
300 $a International student edition.
300 $a Includes bibliographical referencesand index.
606 # 1 $a Marketing--Decision making--Case studies. $3 82424
606 # 1 $a Marketing--Management--Case studies. $3 82419
676 $a 658.8
700 1 $a Kerin $b Roger A. $3 77477
701 1 $a Peterson $b Robert A. $3 77478
801 0 $b 嶺東科技大學圖書館

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