Webster, Frederick E.

[NT 60487] Overview

[NT 60478] Works:	2 [NT 60520] works in 2 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Marketing management casebook [NT 59711] by: Boyd, Harper W.; Davis, Robert Tyrrell; Webster, Frederick E. ([NT 1579] Language materials, printed) , [edited]

Market-driven management : how to define, develop, and deliver customer value [NT 59711] by: Webster, Frederick E. ([NT 1579] Language materials, printed)

[NT 60479] Subjects

Marketing - Management. Marketing--Management--Case studies. Consumer satisfaction. 658.812 658.8