Engel, James F. ... [et al.]

[NT 60487] Overview

[NT 60478] Works:	2 [NT 60520] works in 2 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Promotional strategy : an integrated marketing communication approach [NT 59711] by: Engel, James F. ... [et al.] ([NT 1579] Language materials, printed)

Instructor's manual to accompany promotional strategy : Managing the marketingcommunications process [NT 59711] by: Engel, James F. ... [et al.] ([NT 1579] Language materials, printed)

[NT 60479] Subjects