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Instructor's manual to accompany pro...

Engel, James F. ... [et al.]

Instructor's manual to accompany promotional strategy : Managing the marketingcommunications process

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	Managing the marketingcommunications process
作者:	EngelJames F. ... [et al.],
出版地:	Homewood, Ill.
出版者:	Richard D. Irwin;
出版年:	c1983
版本:	5th ed.
面頁冊數:	vii, 268,[91]p.ill. : 28cm.;
標題:	Marketing - Management - Handbooks, manuals, etc. -
標題:	Advertising - Handbooks, manuals, etc. -
標題:	Marketing - Handbooks, manuals, etc. -
ISBN:	pbk.

Instructor's manual to accompany promotional strategy : Managing the marketingcommunications process
Engel, James F. ... [et al.]

Instructor's manual to accompany promotional strategy : Managing the marketingcommunications process / James F. Engel ... [et al.] - 5th ed.. - Homewood, Ill. : Richard D. Irwin, c1983. - vii, 268,[91]p. ; ill. ; 28cm..
Marketing - Management - Handbooks, manuals, etc.Advertising - Handbooks, manuals, etc.Marketing - Handbooks, manuals, etc.

Instructor's manual to accompany promotional strategy : Managing the marketingcommunications process
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