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Engel, James F. ... [et al.]

Overview

Works:	2 works in 2 publications in 1 languages

Titles

Promotional strategy : an integrated marketing communication approach by: Engel, James F. ... [et al.] (Language materials, printed)

Instructor's manual to accompany promotional strategy : Managing the marketingcommunications process by: Engel, James F. ... [et al.] (Language materials, printed)

Subjects

Marketing - Handbooks, manuals, etc. Communication in marketing. Marketing - Management - Handbooks, manuals, etc. Advertising - Handbooks, manuals, etc. 658.8076 658.8

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