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[NT 60487] Overview
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[NT 60479] Subjects
Lilien, Gary L.
[NT 60487] Overview
[NT 60478] Works:
2 [NT 60520] works in 2 [NT 60521] publications in 1 [NT 60522] languages
[NT 60480] Titles
Marketing engineering : computer-assisted marketing analysis and planning
[NT 59711] by: Lilien, Gary L.; Rangaswamy, Arvind
([NT 1579] Language materials, printed)
Marketing research : marketing engineering applications
[NT 59711] by: Lilien, Gary L.; Rangaswamy, Arvind
([NT 1579] Language materials, printed)
[NT 60479] Subjects
Marketing research - Computer programs.
658.8020285
Marketing - Decision making - Mathematical models.
Marketing - Decision making - Data processing.
658.83
Marketing - Data processing.
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