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Marketing engineering : computer-assisted marketing analysis and planning

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	computer-assisted marketing analysis and planning
作者:	LilienGary L.,
合作者:	RangaswamyArvind,
出版地:	Upper Saddle River, N.J.
出版者:	Prentice Hall;
出版年:	c2002
版本:	2nd ed.
面頁冊數:	xxiv, 518p.ill. : 27cm.;
標題:	Marketing - Data processing. -
標題:	Marketing - Decision making - Mathematical models. -
標題:	Marketing - Decision making - Data processing. -
附註:	Text supplemented by software available free for a year on the Internet or by software which can bepurchased, downloaded, and run by users with Windows 95 and Excel 97 and laterversions.
ISBN:	0-13-035549-6bound

Marketing engineering : computer-assisted marketing analysis and planning
Lilien, Gary L.

Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy - 2nd ed.. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xxiv, 518p. ; ill. ; 27cm..
Text supplemented by software available free for a year on the Internet or by software which can bepurchased, downloaded, and run by users with Windows 95 and Excel 97 and laterversions.Includes bibliographical references(p.481-497) and index..
ISBN 0-13-035549-6
Marketing - Data processing.Marketing - Decision making - Mathematical models.Marketing - Decision making - Data processing.

Rangaswamy, Arvind

Marketing engineering : computer-assisted marketing analysis and planning
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010 1 $a 0-13-035549-6 $b bound $d NT$1280
100 $a 20100306 2002 0chiy09 e
101 0 $a eng
200 0 $a Marketing engineering $e computer-assisted marketing analysis and planning $f Gary L. Lilien, Arvind Rangaswamy
205 $a 2nd ed.
210 $a Upper Saddle River, N.J. $d c2002 $c Prentice Hall
215 1 $a xxiv, 518p. $c ill. $d 27cm.
300 $a Text supplemented by software available free for a year on the Internet or by software which can bepurchased, downloaded, and run by users with Windows 95 and Excel 97 and laterversions.
300 $a Includes bibliographical references(p.481-497) and index.
606 # 1 $a Marketing - Data processing. $3 92771
606 # 1 $a Marketing - Decision making - Mathematical models. $3 127497
606 # 1 $a Marketing - Decision making - Data processing. $3 127498
676 $a 658.8020285
700 1 $a Lilien $b Gary L. $3 82531
701 1 $a Rangaswamy $b Arvind $3 82532
801 0 $b 嶺東科技大學圖書館

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