Rangaswamy, Arvind
[NT 60487] Overview
| [NT 60478] Works: | 3 [NT 60520] works in 3 [NT 60521] publications in 1 [NT 60522] languages | |
|---|---|---|
[NT 60480] Titles
Marketing engineering : computer-assisted marketing analysis and planning
[NT 59711] by:
Lilien, Gary L.; Rangaswamy, Arvind
([NT 1579] Language materials, printed)
New product and brand management : marketing engineering applications
[NT 59711] by:
Rangaswamy, Arvind; Lilien, G. L.
([NT 1579] Language materials, printed)
Marketing research : marketing engineering applications
[NT 59711] by:
Lilien, Gary L.; Rangaswamy, Arvind
([NT 1579] Language materials, printed)
[NT 60479] Subjects
Marketing research - Computer programs.
658.8
Marketing research - Mathematical models.
Marketing - Decision making - Mathematical models.
Marketing - Decision making - Data processing.
658.83
Marketing - Data processing.
Marketing - Management - Mathematical models.
658.8020285
Marketing - Mathematical models.