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New product and brand management : marketing engineering applications

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	marketing engineering applications
[NT 47261] Author:	LilienG. L.,
[NT 47353] Alternative Intellectual Responsibility:	RangaswamyArvind,
[NT 47351] Place of Publication:	Reading
[NT 47263] Published:	Addison-Wesley;
[NT 47352] Year of Publication:	c1999
[NT 47264] Description:	vii, 150p.ill. : 26cm.; 1 CD-ROM+
[NT 47266] Subject:	Marketing - Mathematical models. -
[NT 47266] Subject:	Marketing - Management - Mathematical models. -
[NT 47266] Subject:	Marketing research - Mathematical models. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0-321-04644-7pbk.

New product and brand management : marketing engineering applications
Lilien, G. L.

New product and brand management : marketing engineering applications / G. L. Lilien, Arvind Rangaswamy - Reading : Addison-Wesley, c1999. - vii, 150p. ; ill. ; 26cm..
Includes index..
ISBN 0-321-04644-7
Marketing - Mathematical models.Marketing - Management - Mathematical models.Marketing research - Mathematical models.

Rangaswamy, Arvind

New product and brand management : marketing engineering applications
LDR:00439nam0 2200133 450 001 96308
010 1 $a 0-321-04644-7 $b pbk. $d NT$580
100 $a 20100306d2010 m y0engy01 b
101 0 $a eng
200 0 $a New product and brand management $e marketing engineering applications $f G. L. Lilien, Arvind Rangaswamy
210 $a Reading $d c1999 $c Addison-Wesley
215 1 $a vii, 150p. $c ill. $d 26cm. $e 1 CD-ROM
300 $a Includes index.
606 # 1 $a Marketing - Mathematical models. $3 89650
606 # 1 $a Marketing - Management - Mathematical models. $3 89651
606 # 1 $a Marketing research - Mathematical models. $3 89652
676 $a 658.8
700 1 $a Lilien $b G. L. $3 89649
701 1 $a Rangaswamy $b Arvind $3 82532
801 0 $b 嶺東科技大學圖書館

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