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Rangaswamy, Arvind

Overview

Works:	3 works in 3 publications in 1 languages

Titles

Marketing engineering : computer-assisted marketing analysis and planning by: Lilien, Gary L.; Rangaswamy, Arvind (Language materials, printed)

New product and brand management : marketing engineering applications by: Rangaswamy, Arvind; Lilien, G. L. (Language materials, printed)

Marketing research : marketing engineering applications by: Lilien, Gary L.; Rangaswamy, Arvind (Language materials, printed)

Subjects

Marketing research - Computer programs. 658.8 Marketing research - Mathematical models. Marketing - Decision making - Mathematical models. Marketing - Decision making - Data processing. 658.83 Marketing - Data processing. Marketing - Management - Mathematical models. 658.8020285 Marketing - Mathematical models.

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