Sheth, Jagdish N.

Overview

Works:	4 works in 4 publications in 1 languages

Titles

Legends in consumer behavior : James R. Bettman by: Bettman, James R; Sheth, Jagdish N. (Language materials, printed)

Customer behavior : consumer behavior and beyond by: Newman, Bruce; Sheth, Jagdish N.; Mittal, Banwari (Language materials, printed)

Marketing theory : evolution and evaluation by: Gardner, David M.; Garrett, Dennis E.; Sheth, Jagdish N. (Language materials, printed)

Handbook of relationship marketing by: Sheth, Jagdish N.; Parvatiyar, Atul (Language materials, printed) , [edited]

Subjects