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Iacobucci, Dawn

Overview

Works:	4 works in 4 publications in 1 languages

Titles

Kellogg on marketing : the kellogg marketing faculty northwestern university by: Iacobucci, Dawn (Language materials, printed) , [edited]

Kellogg on integrated marketing : The Kellogg marketing faculty and the faculty of integrated marketing communications at the Medill School of Journalism by: Calder, Bobby; Iacobucci, Dawn (Language materials, printed) , [edited]

Mediation analysis by: Iacobucci, Dawn (Language materials, printed)

Marketing research methodological foundations by: Iacobucci, Dawn; Churchill, Gilbert A. (Language materials, printed)

Subjects

519.536 Structural equation modeling. 658.8 Marketing. Marketing research. 658.83 Social sciences - Mathematical models. Regression analysis.

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