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Kellogg on integrated marketing : The Kellogg marketing faculty and the faculty of integrated marketing communications at the Medill School of Journalism

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	The Kellogg marketing faculty and the faculty of integrated marketing communications at the Medill School of Journalism
作者:	IacobucciDawn,
合作者:	CalderBobby,
出版地:	Hoboken, N. J.
出版者:	John Wiley & Sons, Inc.;
出版年:	c2003
面頁冊數:	xxi, 314p.ill. : 24 cm.;
標題:	Marketing. -
附註:	Includes index.
ISBN:	0-471-20476-5bound

Kellogg on integrated marketing : The Kellogg marketing faculty and the faculty of integrated marketing communications at the Medill School of Journalism
Iacobucci, Dawn

Kellogg on integrated marketing : The Kellogg marketing faculty and the faculty of integrated marketing communications at the Medill School of Journalism / edited by Dawn Iacobucci, Bobby Calder - Hoboken, N. J. : John Wiley & Sons, Inc., c2003. - xxi, 314p. ; ill. ; 24 cm..
Includes index..
ISBN 0-471-20476-5
Marketing.

Calder, Bobby

Kellogg on integrated marketing : The Kellogg marketing faculty and the faculty of integrated marketing communications at the Medill School of Journalism
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