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Gustafsson, Anders

Overview

Works:	3 works in 3 publications in 1 languages

Titles

Improving customer satisfaction, loyalty, and profit : An integrated measurement and management system by: Gustafsson, Anders; Johnson, Michael D. (Language materials, printed)

Conjoint measurement : methods and applications by: Herrmann, Andreas; Gustafsson, Anders; Frank Huber (Language materials, printed) , [edited]

Competing in a service economy by: Johnson, Michael D.; Gustafsson, Anders (Language materials, printed)

Subjects

Customer loyalty. Product management. Consumer satisfaction. Customer services - Management. New products. 658.8342 Competition. 658.812 Service industries - Technological innovations - Management. Conjoint analysis (Marketing). Customer relations.

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