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Differentiate or die : survival in our era of killer competition

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	survival in our era of killer competition
[NT 47261] Author:	TroutJack,
[NT 47353] Alternative Intellectual Responsibility:	RivkinSteve,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	John Wiley & Sons;
[NT 47352] Year of Publication:	c2000
[NT 47264] Description:	x, 230p.24cm.;
[NT 47266] Subject:	Competition. -
[NT 47266] Subject:	Brand name products. -
[NT 47266] Subject:	Advertising - Brand name products. -
[NT 47266] Subject:	Marketing. -
[NT 47265] Notes:	Includes bibliographical references (p.213-217) and index.
[NT 50961] ISBN:	0-471-35764-2bound
[NT 50961] ISBN:	0-471-02892-4pbk.

Differentiate or die : survival in our era of killer competition
Trout, Jack

Differentiate or die : survival in our era of killer competition / Jack Trout, Steve Rivkin - New York : John Wiley & Sons, c2000. - x, 230p. ; 24cm..
Includes bibliographical references (p.213-217) and index..
ISBN 0-471-35764-2ISBN 0-471-02892-4
Competition.Brand name products.Advertising - Brand name products.Marketing.

Rivkin, Steve

Differentiate or die : survival in our era of killer competition
LDR:00498nam0 2200145 450 001 104375
010 1 $a 0-471-35764-2 $b bound $d NT$957
010 1 $a 0-471-02892-4 $b pbk. $d NT$957
100 $a 20100306d1911 m y0engy01 b
101 0 $a eng
200 0 $a Differentiate or die $e survival in our era of killer competition $f Jack Trout, Steve Rivkin
210 $a New York $d c2000 $c John Wiley & Sons
215 1 $a x, 230p. $d 24cm.
300 $a Includes bibliographical references (p.213-217) and index.
606 # 1 $a Competition. $3 61336
606 # 1 $a Brand name products. $3 89639
606 # 1 $a Advertising - Brand name products. $3 98976
606 # 1 $a Marketing. $3 21195
676 $a 658.8
700 1 $a Trout $b Jack $3 98974
701 1 $a Rivkin $b Steve $3 98975
801 0 $b 嶺東科技大學圖書館

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