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Market-based management : strategies for growing customer value and profitability

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	strategies for growing customer value and profitability
作者:	BestRoger J.,
出版地:	Upper Saddle River, N.J.
出版者:	Prentice-Hall;
出版年:	c2000
版本:	2nd ed.
面頁冊數:	xxi, 385p.ill. : 24cm.;
標題:	Marketing - Management. -
附註:	Includes bibliographical references and index.
ISBN:	0-13-014546-7pbk.

Market-based management : strategies for growing customer value and profitability
Best, Roger J.

Market-based management : strategies for growing customer value and profitability / Roger J. Best - 2nd ed.. - Upper Saddle River, N.J. : Prentice-Hall, c2000. - xxi, 385p. ; ill. ; 24cm..
Includes bibliographical references and index..
ISBN 0-13-014546-7
Marketing - Management.

Market-based management : strategies for growing customer value and profitability
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215 1 $a xxi, 385p. $c ill. $d 24cm.
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801 0 $b 嶺東科技大學圖書館