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Marketing mistakes and successes

Record Type:	Language materials, printed : monographic
Author:	HartleyRobert F.,
Place of Publication:	New York
Published:	John Wiley & Sons;
Year of Publication:	c2000
Edition:	8th ed.
Description:	viii, 359p.ill. : 23cm.;
Subject:	Marketing - United States - Case studies. -
Notes:	"25th anniversary edition"--Cover.
ISBN:	0-471-37060-6pbk.

Marketing mistakes and successes
Hartley, Robert F.

Marketing mistakes and successes / Robert F. Hartley - 8th ed.. - New York : John Wiley & Sons, c2000. - viii, 359p. ; ill. ; 23cm..
"25th anniversary edition"--Cover.Includes bibliographical references..
ISBN 0-471-37060-6
Marketing - United States - Case studies.

Marketing mistakes and successes
LDR:00506nam0 2200169 450 001 104424
009 00086143
010 1 $a 0-471-37060-6 $b pbk. $d NT＄1903
100 $a 20100306d1911 m y0engy01 b
101 0 $a eng
200 0 $a Marketing mistakes and successes $f Robert F. Hartley
205 $a 8th ed.
210 $a New York $d c2000 $c John Wiley & Sons
215 1 $a viii, 359p. $c ill. $d 23cm.
300 $a "25th anniversary edition"--Cover.
300 $a Includes bibliographical references.
606 1 $a Marketing - United States - Case studies. $3 82467
676 $a 658.800973
700 1 $a Hartley $b Robert F. $3 82466
801 0 $b 嶺東科技大學圖書館

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143912

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658.800973 H332-2 E8

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[NT 15000117]

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1 records • Pages 1 •
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