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Marketing planning & strategy

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	JainSubhash C.,
[NT 47351] Place of Publication:	Cincinnati, Ohio
[NT 47263] Published:	South-Western College Pub.;
[NT 47352] Year of Publication:	c2000
[NT 50960] Edition:	6th ed.
[NT 47264] Description:	xviii, 925p.ill. : 24cm.;
[NT 47266] Subject:	Marketing - Management. -
[NT 47265] Notes:	Includes bibliographical references and indexes.
[NT 50961] ISBN:	0-324-01480-5bound

Marketing planning & strategy
Jain, Subhash C.

Marketing planning & strategy / Subhash C. Jain - 6th ed.. - Cincinnati, Ohio : South-Western College Pub., c2000. - xviii, 925p. ; ill. ; 24cm..
Includes bibliographical references and indexes..
ISBN 0-324-01480-5
Marketing - Management.

Marketing planning & strategy
LDR:00469nam0 2200157 450 001 104425
009 00086196
010 1 $a 0-324-01480-5 $b bound $d NT＄1144
100 $a 20100306d1911 m y0engy01 b
101 0 $a eng
200 0 $a Marketing planning & strategy $f Subhash C. Jain
205 $a 6th ed.
210 $a Cincinnati, Ohio $d c2000 $c South-Western College Pub.
215 1 $a xviii, 925p. $c ill. $d 24cm.
300 $a Includes bibliographical references and indexes.
606 1 $a Marketing - Management. $3 33381
676 $a 658.802
700 1 $a Jain $b Subhash C. $3 21198
801 0 $b 嶺東科技大學圖書館

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