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Strategic database marketing : The masterplan for starting and managing a profitable, customer-based marketing program

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	The masterplan for starting and managing a profitable, customer-based marketing program
作者:	HughesArthur Middleton,
出版地:	New York
出版者:	McGraw-Hill;
出版年:	c2000
版本:	2nd ed.
面頁冊數:	viii, 439p.ill. : 24cm.;
標題:	Database marketing - Planning. -
附註:	Includes index.
ISBN:	0-07-135182-5bound

Strategic database marketing : The masterplan for starting and managing a profitable, customer-based marketing program
Hughes, Arthur Middleton

Strategic database marketing : The masterplan for starting and managing a profitable, customer-based marketing program / Arthur Middleton Hughes - 2nd ed.. - New York : McGraw-Hill, c2000. - viii, 439p. ; ill. ; 24cm..
Includes index..
ISBN 0-07-135182-5
Database marketing - Planning.

Strategic database marketing : The masterplan for starting and managing a profitable, customer-based marketing program
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