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Marketing for hospitality and tourism

紀錄類型:	書目-語言資料,印刷品 : 單行本
作者:	KotlerPhilip,
合作者:	BowenJohn,
合作者:	MakensJames C.,
出版地:	Upper Saddle River, NJ
出版者:	Prentice Hall;
出版年:	c1999
版本:	2nd ed.
面頁冊數:	xv, 800 p.col. ill. : 26 cm.;
標題:	Hospitality industry - Marketing. -
標題:	Tourism - Marketing. -
附註:	Includes bibliographical references and index.
ISBN:	0-13-080795-8bound

Marketing for hospitality and tourism
Kotler, Philip

Marketing for hospitality and tourism / Philip Kotler, John Bowen, James C. Makens - 2nd ed.. - Upper Saddle River, NJ : Prentice Hall, c1999. - xv, 800 p. ; col. ill. ; 26 cm..
Includes bibliographical references and index..
ISBN 0-13-080795-8
Hospitality industry - Marketing.Tourism - Marketing.

Bowen, John

Marketing for hospitality and tourism
LDR:00491pam 2200145 450 001 112915
010 1 $a 0-13-080795-8 $b bound $d NT$950
100 $a 20100306d1999 u z engy01 b
101 0 $a eng
200 0 $a Marketing for hospitality and tourism $f Philip Kotler, John Bowen, James C. Makens
205 $a 2nd ed.
210 $a Upper Saddle River, NJ $d c1999 $c Prentice Hall
215 1 $a xv, 800 p. $c col. ill. $d 26 cm.
300 $a Includes bibliographical references and index.
606 # 1 $a Hospitality industry - Marketing. $3 70629
606 # 1 $a Tourism - Marketing. $3 94714
676 $a 647.940688
700 1 $a Kotler $b Philip $3 33382
701 1 $a Bowen $b John $3 108681
701 1 $a Makens $b James C. $3 67201
801 0 $b 嶺東科技大學圖書館

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