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What kids buy and why : the psychology of marketing to kids

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	the psychology of marketing to kids
作者:	AcuffDan S.,
合作者:	ReiherRobert H.,
出版地:	New York
出版者:	Free Press;
出版年:	c1997
面頁冊數:	206 p.ill. : 24 cm.;
標題:	New products. -
標題:	Cognition in children. -
標題:	Child development. -
標題:	Child consumers. -
附註:	Includes bibliographical references (p. 195-197) and index.
ISBN:	0-684-83448-0bound

What kids buy and why : the psychology of marketing to kids
Acuff, Dan S.

What kids buy and why : the psychology of marketing to kids / Dan S. Acuff, Robert H. Reiher - New York : Free Press, c1997. - 206 p. ; ill. ; 24 cm..
Includes bibliographical references (p. 195-197) and index..
ISBN 0-684-83448-0
New products.Cognition in children.Child development.Child consumers.

Reiher, Robert H.

What kids buy and why : the psychology of marketing to kids
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215 1 $a 206 p. $c ill. $d 24 cm.
300 $a Includes bibliographical references (p. 195-197) and index.
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606 # 1 $a Cognition in children. $3 109169
606 # 1 $a Child development. $3 109168
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701 1 $a Reiher $b Robert H. $3 109166
801 0 $b 嶺東科技大學圖書館

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