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Consumer behavior : building marketing strategy

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	building marketing strategy
作者:	HawkinsDel I.,
合作者:	ConeyKenneth A.,
合作者:	BestRoger J.,
出版地:	Boston
出版者:	Irwin/MaGraw-Hill;
出版年:	c2001
版本:	8th ed.
面頁冊數:	xxiv, 776p.col. ill. : 26cm.; 1 computer disc+
集叢名:	The Irwin/McGraw-Hill series in marketing
標題:	Consumer behavior - United States - Case studies. -
標題:	Market surveys - United States. -
標題:	Consumer behavior - United States. -
附註:	Includes bibliographical references and indexes.
ISBN:	0072343028bound

Consumer behavior : building marketing strategy
Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney - 8th ed.. - Boston : Irwin/MaGraw-Hill, c2001. - xxiv, 776p. ; col. ill. ; 26cm.. - (The Irwin/McGraw-Hill series in marketing).
Includes bibliographical references and indexes..
ISBN 0072343028
Consumer behavior - United States - Case studies.Market surveys - United States.Consumer behavior - United States.

Coney, Kenneth A.

Consumer behavior : building marketing strategy
LDR:00570nam 2200157 450 001 113207
010 1 $a 0072343028 $b bound $d NT$3837
100 $a 20100306 2001 0chiy09 e
101 0 $a eng
200 0 $a Consumer behavior $e building marketing strategy $f Del I. Hawkins, Roger J. Best, Kenneth A. Coney
205 $a 8th ed.
210 $a Boston $d c2001 $c Irwin/MaGraw-Hill
215 1 $a xxiv, 776p. $c col. ill. $d 26cm. $e 1 computer disc
225 0 # $a The Irwin/McGraw-Hill series in marketing
300 $a Includes bibliographical references and indexes.
606 # 1 $a Consumer behavior - United States - Case studies. $3 109179
606 # 1 $a Market surveys - United States. $3 109178
606 # 1 $a Consumer behavior - United States. $3 109176
676 $a 658.83420973
700 1 $a Hawkins $b Del I. $3 33402
701 1 $a Coney $b Kenneth A. $3 109177
701 1 $a Best $b Roger J. $3 98980
801 0 $b 嶺東科技大學圖書館 $a tw

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