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Wireless rules : new marketing strategies for customer relationship management anytime, anywhere
[NT 42944] Record Type:
[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:
new marketing strategies for customer relationship management anytime, anywhere
[NT 47261] Author:
NewellFrederick,
[NT 47353] Alternative Intellectual Responsibility:
LemonKatherine Newell,
[NT 47351] Place of Publication:
New York
[NT 47263] Published:
McGraw-Hill;
[NT 47352] Year of Publication:
c2001
[NT 47264] Description:
xxii, 330p.24cm.;
[NT 47266] Subject:
Internet marketing. -
[NT 47266] Subject:
Marketing. -
[NT 47265] Notes:
Includes bibliographical referencesand index.
[NT 50961] ISBN:
0-07-137437-Xbound
Wireless rules : new marketing strategies for customer relationship management anytime, anywhere
Newell, Frederick
Wireless rules
: new marketing strategies for customer relationship management anytime, anywhere / Frederick Newell, Katherine Newell Lemon - New York : McGraw-Hill, c2001. - xxii, 330p. ; 24cm..
Includes bibliographical referencesand index..
ISBN 0-07-137437-X
Internet marketing.Marketing.
Lemon, Katherine Newell
Wireless rules : new marketing strategies for customer relationship management anytime, anywhere
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new marketing strategies for customer relationship management anytime, anywhere
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