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Event marketing : how to successfully promote events, festivals, conventions, and expositions

紀錄類型:	書目-語言資料,印刷品 : 單行本
Title Information:	how to successfully promote events, festivals, conventions, and expositions
Author:	HoyleLeonard H.,
Place of Publication:	New York
Published:	John Wiley & Sons;
Year of Publication:	c2002
Description:	xxiv, 224 p.25cm.;
Series:	The Wiley event management series
Subject:	Special events - Marketing. -
Notes:	Includes bibliographical references (p. 209-215) and index.
ISBN:	0-471-40179-Xbound

Event marketing : how to successfully promote events, festivals, conventions, and expositions
Hoyle, Leonard H.

Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle - New York : John Wiley & Sons, c2002. - xxiv, 224 p. ; 25cm.. - (The Wiley event management series).
Includes bibliographical references (p. 209-215) and index..
ISBN 0-471-40179-X
Special events - Marketing.

Event marketing : how to successfully promote events, festivals, conventions, and expositions
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