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Essentials of CRM : a guide to customer relationship management

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a guide to customer relationship management
[NT 47261] Author:	BergeronBryan P.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Wiley;
[NT 47352] Year of Publication:	c2002
[NT 47264] Description:	xiii, 220 p.ill. : 23 cm.;
[NT 47298] Series:	Essentials series
[NT 47266] Subject:	Customer relations - Management. -
[NT 47265] Notes:	Includes bibliographical referencesand index.
[NT 50961] ISBN:	0-471-20603-2pbk.

Essentials of CRM : a guide to customer relationship management
Bergeron, Bryan P.

Essentials of CRM : a guide to customer relationship management / Bryan P. Bergeron - New York : Wiley, c2002. - xiii, 220 p. ; ill. ; 23 cm.. - (Essentials series).
Includes bibliographical referencesand index.Overview -- The customer -- Thecorporation -- Technology -- eCRM --Evaluating solutions -- Economics of CRM-- Getting there.
ISBN 0-471-20603-2
Customer relations - Management.

Essentials of CRM : a guide to customer relationship management
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010 1 $a 0-471-20603-2 $b pbk. $d NT＄1201.0
100 $a 20100306d2002 m y0engy09 b
101 0 $a eng
200 0 $a Essentials of CRM $e a guide to customer relationship management $f Bryan P. Bergeron
210 $a New York $d c2002 $c Wiley
215 1 $a xiii, 220 p. $c ill. $d 23 cm.
225 $a Essentials series
300 $a Includes bibliographical referencesand index.
300 $a Overview -- The customer -- Thecorporation -- Technology -- eCRM --Evaluating solutions -- Economics of CRM-- Getting there
606 1 $a Customer relations - Management. $3 109148
676 $a 658.812
700 1 $a Bergeron $b Bryan P. $3 117772
801 0 $b 嶺東科技大學圖書館

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