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Marketing leadership in hospitality : foundations and practices

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	foundations and practices
作者:	LewisRobert C.,
合作者:	ChambersRichard E.,
出版地:	New York
出版者:	John Wiley & Sons;
出版年:	c2000
版本:	3rd ed.
面頁冊數:	xxi, 923 p.ill., maps : 25 cm.;
標題:	Hospitality industry - Marketing. -
附註:	Includes bibliographical references and indexes.
ISBN:	0-471-33270-4bound

Marketing leadership in hospitality : foundations and practices
Lewis, Robert C.

Marketing leadership in hospitality : foundations and practices / Robert C. Lewis, Richard E. Chambers - 3rd ed.. - New York : John Wiley & Sons, c2000. - xxi, 923 p. ; ill., maps ; 25 cm..
Includes bibliographical references and indexes..
ISBN 0-471-33270-4
Hospitality industry - Marketing.

Chambers, Richard E.

Marketing leadership in hospitality : foundations and practices
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205 $a 3rd ed.
210 $a New York $d c2000 $c John Wiley & Sons
215 1 $a xxi, 923 p. $c ill., maps $d 25 cm.
300 $a Includes bibliographical references and indexes.
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676 $a 647.940688
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701 1 $a Chambers $b Richard E. $3 126465
801 0 $b 嶺東科技大學圖書館

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