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Marketing ROI : the path to campaign, customer, and corporate profitability

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	the path to campaign, customer, and corporate profitability
作者:	LenskoldJames D.,
出版地:	New York
出版者:	McGraw-Hill;
出版年:	c2003
面頁冊數:	xiv, 268p.ill. : 24cm.;
標題:	Capital investments - Evaluation. -
標題:	Rate of return. -
標題:	Profit. -
附註:	Includes index.
ISBN:	0-07-141363-4bound

Marketing ROI : the path to campaign, customer, and corporate profitability
Lenskold, James D.

Marketing ROI : the path to campaign, customer, and corporate profitability / James D. Lenskold - New York : McGraw-Hill, c2003. - xiv, 268p. ; ill. ; 24cm..
Includes index..
ISBN 0-07-141363-4
Capital investments - Evaluation.Rate of return.Profit.

Marketing ROI : the path to campaign, customer, and corporate profitability
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200 0 $a Marketing ROI $e the path to campaign, customer, and corporate profitability $f James D. Lenskold
210 $a New York $d c2003 $c McGraw-Hill
215 1 $a xiv, 268p. $c ill. $d 24cm.
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606 1 $a Capital investments - Evaluation. $3 52635
606 1 $a Rate of return. $3 108793
606 1 $a Profit. $3 77363
676 $a 658.1554
700 1 $a Lenskold $b James D. $3 126869
801 0 $b 嶺東科技大學圖書館

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